Peter Ouzounov

Questioner
DISC Type : c

Advisor and Investor at Sprive

Greater London, England, United Kingdom

Overview

Peter Ouzounov is the Head of Connected Measurement for EMEA at Annalect, specializing in data, analytics, and marketing strategy. He leads a team that helps clients with budget optimization and media planning. He holds a Masters from The London School of Economics and a Bachelors from the University of Virginia.

Outside of his analytics career, Peter is a writer and director with several short films to his credit. He also applies his marketing expertise as an advisor and investor for the startup Sprive, focusing on their growth strategy.

Unique fact: He is an active filmmaker who has written and directed multiple short films.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Media Measurement
As Head of Connected Measurement, his primary role involves helping major clients measure, plan, and optimize their media mix and strategy to achieve business goals.
Data-led Marketing
His career is centered on using a data-led approach to drive digital effectiveness and guide marketing strategy for some of Omnicom's largest clients.
Filmmaking
He is a credited writer and director of several short films, holding a professional certification in screenwriting, which highlights a significant creative passion.

Media Appearances

Peter has no verified media appearances

Work History

6-2024
Advisor and Investor at Sprive
2-2024
Head of Connected Measurement (EMEA) at Annalect
11-2022 - 1-2024
Senior Data Science Director at Annalect
3-2019 - 11-2022
Data Science Director at Annalect
8-2017 - 3-2019
Attribution Director at iProspect

Education

2009 - 2010
Master's Degree from The London School of Economics and Political Science (LSE)
2005 - 2009
Bachelor's Degree from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Advisor and Investor at Sprive
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Peter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Peter take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Peter

Personality Compatibility


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