Peter Ouzounov in

Peter Ouzounov

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Advisor and Investor at Sprive
📍 Greater London, England, United Kingdom

Peter Ouzounov is the Head of Connected Measurement for EMEA at Annalect, specializing in data, analytics, and marketing strategy. He leads a team that helps clients with budget optimization and media planning. He holds a Masters from The London School of Economics and a Bachelors from the University of Virginia.

Outside of his analytics career, Peter is a writer and director with several short films to his credit. He also applies his marketing expertise as an advisor and investor for the startup Sprive, focusing on their growth strategy.

Unique fact: He is an active filmmaker who has written and directed multiple short films.

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Experience
15 Years
Current Role
Advisor and Investor
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Priorities

Topics Peter cares about

Media Measurement
As Head of Connected Measurement, his primary role involves helping major clients measure, plan, and optimize their media mix and strategy to achieve business goals.
Data-led Marketing
His career is centered on using a data-led approach to drive digital effectiveness and guide marketing strategy for some of Omnicom's largest clients.
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Career

Work history

6-2024
Advisor and Investor
Sprive
2-2024
Head of Connected Measurement (EMEA)
Annalect
11-2022 - 1-2024
Senior Data Science Director
Annalect
3-2019 - 11-2022
Data Science Director
Annalect
8-2017 - 3-2019
Attribution Director
iProspect
In the press

Media appearances

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Education
2009 - 2010
Master's Degree
The London School of Economics and Political Science (LSE)
2005 - 2009
Bachelor's Degree
University of Virginia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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