Peter Poulsen in

Peter Poulsen

Pioneer · DISC type Sdi
Head of Global Marketing at Arla Foods Ingredients
📍 Copenhagen Metropolitan Area, Denmark

Peter is the CMO/Marketing Director for Scandinavia at Burger King, with over 15 years of experience driving growth for global brands like LEGO, WSAudiology, and Carlsberg. He has a strong track record in brand rejuvenation and commercial marketing across B2C, B2B, and D2C channels. He holds a Master of Science from Aarhus Business School.

His entrepreneurial spirit is demonstrated by co-founding Plissé Copenhagen, a lifestyle and jewelry startup. This venture focused on commercializing fashionable accessories across the Nordics and select European markets, highlighting his passion for building brands from the ground up, in addition to managing established global names.

Unique fact: Peter co-founded a fashionable jewelry and accessories brand, successfully expanding it into multiple European markets.

Read the full overview →
Experience
26 Years
Current Role
Head of Global Marketing
Job Level
Mid-senior
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

How Peter shows up

Decisive But Friendly
Dynamic But Sincere
Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Peter cares about

Brand Rejuvenation
He is responsible for brand rejuvenation at Burger King and has received recommendations for his work on the Tuborg brand identity.
Global Marketing
He has extensive international experience, having led marketing in Asia for The LEGO Group and managed global brands at CO-RO and WSAudiology.
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Career

Work history

5-2026
Head of Global Marketing
Arla Foods Ingredients
9-2021
CMO/ Marketing Director, Scandinavia
Burger King
11-2018 - 8-2021
Sr. Director, Brands & Marketing Communications
WSAudiology
12-2017 - 10-2018
Co-founder, Commercial Director
Plissé Copenhagen
10-2013 - 11-2017
VP/ Group Marketing Director, Global Marketing
CO-RO
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-1995 - 9-1998
Master of Science - MS
Aarhus Business School
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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