Peter is the CMO/Marketing Director for Scandinavia at Burger King, with over 15 years of experience driving growth for global brands like LEGO, WSAudiology, and Carlsberg. He has a strong track record in brand rejuvenation and commercial marketing across B2C, B2B, and D2C channels. He holds a Master of Science from Aarhus Business School.
His entrepreneurial spirit is demonstrated by co-founding Plissé Copenhagen, a lifestyle and jewelry startup. This venture focused on commercializing fashionable accessories across the Nordics and select European markets, highlighting his passion for building brands from the ground up, in addition to managing established global names.
Unique fact: Peter co-founded a fashionable jewelry and accessories brand, successfully expanding it into multiple European markets.
Read the full overview →They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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