Peter Smal in

Peter Smal

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Chief Operating Officer at AgTechData Pty Ltd
📍 Greater Sydney Area, Australia

Peter is a highly accomplished Chief Operating Officer with over 25 years of experience leading IT and online technology companies. He possesses deep expertise in operations, product, and client management, particularly within the health sector. Peter holds an MBA and a Master of Management from Macquarie University.

He recently earned a certification in Business Analyst and Project Manager Collaboration.

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Experience
4 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

How Peter shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Peter cares about

Health Sector IT
Has a consistent track record of leading companies in the health technology sector, including roles at Dedalus APAC and Magentus.
Executive Operations
As a results-driven COO, his expertise spans operations, product development, professional services, customer services, and corporate reporting.
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Career

Work history

12-2024
Chief Operating Officer
AgTechData Pty Ltd
11-2023 - 11-2024
ANZ Client Services & Delivery Management Director
Dedalus APAC
9-2023 - 11-2023
Consultant
Self Employed
7-2021 - 9-2023
General Manager Operations
Magentus
4-2021 - 7-2021
Delivery Director APAC
Dedalus Group
In the press

Media appearances

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Education
Master of Business Administration - MBA
Macquarie University
Master of Management
Macquarie University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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