Peter Smyth

Questioner
DISC Type : c

Chief Executive Officer at X-Celeprint

Greater Dublin, Ireland

Overview

Peter is the CEO of X-Celeprint and former Commercial Director at Tyndall, with over 25 years of experience in the semiconductor industry. An alumnus of Dublin City University, he specializes in business development, venture funding, and commercializing deep technology. He is also the founder of the communications company RedMere.

He appears to be a curious traveler, having shared discoveries like "The Noun Project" during a trip to New York. Peter is passionate about driving value in technology through new ventures and partnerships, reflecting an entrepreneurial and collaborative spirit that extends beyond his formal roles.

He founded the semiconductor company RedMere, which is now the publicly traded company Spectra7.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Deep Tech Commercialization
As Commercial Director at Tyndall, he led the commercial strategy and operations for one of Europe's leading deep technology research institutes.
Semiconductor Start-ups
He founded the semiconductor firm RedMere (now Spectra7) and currently leads X-Celeprint, demonstrating a clear focus on building and scaling ventures in this space.
Strategic Partnerships
His profile highlights a passion for creating value through strategic partnerships, joint ventures, and collaborations within the global technology markets.

Media Appearances

Peter has no verified media appearances

Work History

5-2025
Chief Executive Officer at X-Celeprint
8-2013
Founder & Director at Spectra7 Ireland
10-2016 - 4-2025
Commercial Director at Tyndall National Institute
11-2015 - 10-2016
Business Development at Tyndall National Institute
3-2013 - 2-2016
Advisory Board at Sonnex Metrology

Education

1981 - 1985
Bachelor of Electronic Engineering from Dublin City University
1976 - 1981
Education details unavailable from St Patrick's Classical School, Navan

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Dublin, Ireland Job Level : Leadership Designation : Chief Executive Officer at X-Celeprint
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Peter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Peter take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Peter

Personality Compatibility


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