Petra Andersson in

Petra Andersson

Login to view DISC.
Head of Marketing at Midsona AB
📍 Malmo, Skåne County, Sweden

Petra Andersson has over 20 years of marketing and sales experience in the international FMCG and food industry with companies like Midsona, Pågen, Mars, and Tetra Pak. She is an analytical leader with a proven record of brand growth and business development. She holds a Diploma in Business Administration from IHM Business School.

Outside of her corporate roles, Petra has explored her entrepreneurial interests in the beverage sector. She has recently been involved in wine consultancy and importing, indicating a personal passion for the industry and its products.

As an independent consultant, she founded Vinomania, a wine consultancy and importer.

Read the full overview →
Experience
18 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Malmo, Skåne County, Sweden
Personality Overview

How Petra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Petra cares about

FMCG Brand Building
Her career at Midsona, Pågen, and Mars has been focused on brand building, communication, innovation, and delivering strong sales growth in the food industry.
Nordic Market Strategy
She has held several Nordic-focused roles, developing consumer marketing strategies and leading sales effectiveness for the region at companies like Mars and Midsona.
+5 more topics Login to view topics
Career

Work history

6-2025
Head of Marketing
Midsona AB
8-2023
Senior Consultant & Founder
Independent consultant in marketing, sales and business development
5-2017 - 1-2023
Marketing Director at PÅGEN bakery company
Pågen
Nordic Field Sales Effectiveness Manager - MARS NORDICS
Mars Nordics
Corporate Affairs & Communications Manager - MARS NORDICS
Mars Nordics
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1996 - 1998
DIHM Marketing Programme – Diploma in Business Administration
IHM Business School
2000 - 2002
Tetra Pak - Strategic Marketing & Sales Management
IMD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Petra. Free, 10 seconds.