Josefin Kronstrand

Observer
DISC Type : ci

Director Sourcing at Midsona AB

Greater Malmö Metropolitan Area, Sweden

Overview

Josefin Kronstrand is the Director of Sourcing at Midsona, bringing nearly 13 years of extensive experience from her previous leadership roles in procurement and supply chain at Lantmännen. She holds a Masters degree from the University of Gothenburg and is a certified Sony Six Sigma Black Belt.

She is passionate about working for purpose-driven companies, expressing pride in organizations that are recognized as meaningful and that prioritize sustainable and responsible practices. Colleagues have described her as having endless patience and being in total control of her projects, regardless of their complexity.

Unique fact: After a fantastic journey of almost 13 years at Lantmännen, she transitioned to Midsona to align with her values on sustainability.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Sustainable Sourcing
Explicitly stated that she joined Midsona because the company shares her values of sustainable and responsible sourcing, a key driver for her recent career move.
Meaningful Work
Expressed immense pride in working for a company designated as one of Sweden's most meaningful, showing a deep personal connection to corporate purpose.
Team Development
Actively engages in recruiting for her Nordic procurement team, indicating a focus on building and strengthening her department's capabilities.

Media Appearances

Josefin has no verified media appearances

Work History

3-2025
Director Sourcing at Midsona AB
4-2021 - 3-2025
Head of Procurement at Lantmännen
3-2019 - 4-2021
Head of Central Procurement at Lantmännen
1-2017 - 3-2019
Head of Supply Chain Business Development & Support and Sourcing Unit at Lantmännen
1-2010 - 8-2012
Senior Project Manager Operational Development at Sony Nordic a/s

Education

2003 - 2006
Master from University of Gothenburg

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Mid-senior Designation : Director Sourcing at Midsona AB
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Insights For Selling To Josefin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josefin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Josefin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Josefin move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Josefin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Josefin

Personality Compatibility


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