Petra Ilcheva

CRM Admin & Marketing Operations at i-intro®

📍 Bulgaria

Petra is a CRM and Marketing Operations specialist at i-intro®, with a strong background in database management, analytics, and B2B operations. Her experience spans marketing, sales operations, and strategic account management in the tech and hospitality sectors. She holds a First Class Honours BA from Cardiff Metropolitan University.

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Experience

4 Years

Current Role

CRM Admin & Marketing Operations

Location

Bulgaria

Personality Overview

How Petra shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Petra cares about

CRM & Marketing Ops

Her current role as CRM Admin & Marketing Operations at i-intro® and headline expertise in MOps, B2B, and database analytics underscore her professional focus.

Data-driven Recruitment

She actively shares content from her company, i-intro®, emphasizing a scientific, data-first approach to forecasting candidate performance over relying on 'gut feel'.

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Career

Work history

5-2025

CRM Admin & Marketing Operations

i-intro®

2-2022 - 1-2025

Strategic Account Manager| Business Development & Support

Booking.com

Barcelo Hotel Group

8 yrs 11 mos

5-2012 - 10-2012

F&B Office Assistant Manager

Barcelo Royal Beach/Barcelo Hotels&Resorts

10-2010 - 10-2011

Business Management Internship

Marco Beach Ocean Resort

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

9-2007 - 5-2010

Bachelor of Arts - BA First Class HONS

Cardiff Metropolitan University

2007 - 2010

BA of Arts FIRST CLASS HONS

Cardiff Metropolitan University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Be ready to answer many clarity-seeking questions and requests for information

DON'T

Don’t try too hard to build a relationship with them

If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Objective

Length of mail: Short

Salutation: Yes ( Something usual). Greeting: No. Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: None or formal. Overall messaging: Focused on allaying doubts and ROI

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Petra fast: Proven ROI, pricing and objective proof points are the factors that sway their decision.

How fast will Petra move? They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.

Reveal the closing strategyFree. 10 seconds.

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