Phil is the Global Digital Marketing Effectiveness Innovation Director at Haleon, with over a decade of experience across media sales, agency, and client-side roles. He specializes in providing guidance on planning, optimization, and measurement for digital marketing investments. People describe him as a collaborative, innovative, and highly sought-after marketing effectiveness expert.
He is a frequent speaker at major industry events like MAD//FEST and the Responsible Advertising Summit, sharing his expertise on media quality and effectiveness.
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