Phil Jackson in

Phil Jackson

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Global Digital Marketing Effectiveness Innovation Director at Haleon
📍 Greater London, England, United Kingdom

Phil is the Global Digital Marketing Effectiveness Innovation Director at Haleon, with over a decade of experience across media sales, agency, and client-side roles. He specializes in providing guidance on planning, optimization, and measurement for digital marketing investments. People describe him as a collaborative, innovative, and highly sought-after marketing effectiveness expert.

He is a frequent speaker at major industry events like MAD//FEST and the Responsible Advertising Summit, sharing his expertise on media quality and effectiveness.

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Experience
15 Years
Current Role
Global Digital Marketing Effectiveness Innovation Director
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Priorities

Topics Phil cares about

Marketing Effectiveness
His entire role is focused on helping Haleon marketers measure the effectiveness of digital marketing investments to drive profitable sales growth and build brand equity.
Media Quality
He is a vocal advocate for shifting the industry's focus from media cost to media quality, using attention metrics to create a more valuable measurement system.
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Career

Work history

7-2022
Global Digital Marketing Effectiveness Innovation Director
Haleon
11-2021 - 7-2022
Global Digital Marketing Effectiveness Innovation Director
GSK
7-2020 - 11-2021
Global Digital Analytics Lead - Business Insights and Analytics
GSK
3-2018 - 6-2020
Digital Analytics Manager, GB&I
GSK
12-2017 - 3-2018
Digital Activation Planning - Business Director
Havas Media Group
In the press

Media appearances

How Haleon's Vision for High-Quality Media Is Rewiring Incentives. Featured in YouTube
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Education
4-2024 - 7-2024
Mini MBA
MiniMBA
9-2022 - 11-2022
TV Masters
TV Masters from Thinkbox
4-2022 - 7-2022
Mini MBA
MiniMBA
Social presence
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Behavioral profile

DISC profile (public)

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