Philip H Frederiksen

Critic
DISC Type : C

Head of Marketing & PR - SEAT & CUPRA Denmark at Semler Gruppen A/S

Copenhagen Metropolitan Area, Denmark

Overview

Philip H. Frederiksen is a seasoned marketing and PR head for SEAT & CUPRA Denmark with over 25 years of experience in brand activation and sponsorships. Educated at Copenhagen Business School, he has a strong track record of forming strategic partnerships for premium brands like Carlsberg, Ericsson, and Microsoft.

Outside of his corporate role, Philip is deeply involved in the sport of padel. He has been instrumental in developing CUPRAs engagement with the sport in Denmark and has personally participated in Pro-Am events, playing alongside top-ranked professionals from the World Padel Tour.

Unique fact: Philip once teamed up with professional player Federico Chingotto to represent CUPRA in a World Padel Tour Pro-Am tournament.

Personality Overview

Information Seeker

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Brand Activation
His career spans decades of implementing brand experiences and activations, currently leading campaigns and lifestyle projects for SEAT & CUPRA.
Padel Tennis
He is heavily involved in CUPRA's sponsorship of padel in Denmark, opening new arenas, playing in tournaments, and shaping the brand's community engagement around the sport.
Strategic Sponsorships
A core strength throughout his career, demonstrated by forming long-lasting partnerships and enhancing value for both the sponsor and the rights holder.

Media Appearances

Philip has no verified media appearances

Work History

12-2022
Head of Marketing & PR - SEAT & CUPRA Denmark at Semler Gruppen A/S
2-2021 - 12-2021
Head of Group - Events, Broadcasting & Brand Activation at Danske Bank
1-2005 - 2-2021
Founder/owner at Brand Fidelity AB
1-2018 - 8-2019
CMO / VP Business Development Northern Europe at Area9 Group
8-2016 - 1-2018
Partner & Business Development Manager at Area9 Group

Education

1995 - 1997
Bachelor's Degree from Niels Brock
1994 - 1995
HH from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Head of Marketing & PR - SEAT & CUPRA Denmark at Semler Gruppen A/S
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Insights For Selling To Philip H

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philip H is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Philip H

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Philip H move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Philip H take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Philip H

Personality Compatibility


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