Philip H Frederiksen
Critic · DISC type CPhilip H. Frederiksen is a seasoned marketing and PR head for SEAT & CUPRA Denmark with over 25 years of experience in brand activation and sponsorships. Educated at Copenhagen Business School, he has a strong track record of forming strategic partnerships for premium brands like Carlsberg, Ericsson, and Microsoft.
Outside of his corporate role, Philip is deeply involved in the sport of padel. He has been instrumental in developing CUPRAs engagement with the sport in Denmark and has personally participated in Pro-Am events, playing alongside top-ranked professionals from the World Padel Tour.
Unique fact: Philip once teamed up with professional player Federico Chingotto to represent CUPRA in a World Padel Tour Pro-Am tournament.
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They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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