Pierre Cronje

Commander
DISC Type : D

CEO & Co-Founder at Burnt Studios at Burnt

City of Cape Town, Western Cape, South Africa

Overview

Pierre Cronje is the CEO and Co-Founder of Burnt Studios, a global activewear brand he is scaling from the ground up. An alumnus of Stellenbosch University with a degree in Business Science, he focuses on global expansion, retail growth, and technology. His vision is to build the greatest global brand to ever come out of Africa.

Pierre co-founded Burnt with his wife, driven by a shared passion for fitness, health, and fashion. Outside of his business, he has an interest in golf, having installed a state-of-the-art golf simulator in his companys office. He also engages in community building through initiatives like company-sponsored run clubs and charitable donations.

Unique fact: Pierre and his wife started Burnt Studios in 2018 from a farm in Limpopo with no signal, no external funding, and no prior experience in the industry.

Personality Overview

Candid & Clear

Decisive

Impact-Driven

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Fitness & Fashion
Co-founded his brand based on the vision of blurring the lines between his two passions: high-performance fitness gear and everyday fashion.
Entrepreneurial Grit
Started his company with no external funding, worked a second job to self-fund the business, and packed the first orders from his apartment's living room.
Global Brand Building
His stated mission is to build Burnt Studios into the "greatest global brand to ever come out of Africa, " focusing on worldwide expansion and e-commerce.

Media Appearances

Burnt Studios®, styled by Co-Founder & CEO @mr.pierrecronje. Featured in Instagram

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Burnt® Founders @andriana.cronje & @mr.pierrecronje .... Featured in Instagram

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Work History

1-2019
CEO & Co-Founder at Burnt Studios at Burnt

Education

2016 - 2016
Honours from Stellenbosch University
2013 - 2015
Bachelor's degree Business Science from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : 7 Location : City of Cape Town, Western Cape, South Africa Job Level : Leadership Designation : CEO & Co-Founder at Burnt Studios at Burnt
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Insights For Selling To Pierre

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pierre is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pierre

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Pierre move?

  • If convinced, they can reach decisions quite fast.
  • Can Pierre take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Pierre

Personality Compatibility


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