Pierre Cronje in

Pierre Cronje

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CEO & Co-Founder at Burnt Studios at Burnt
📍 City of Cape Town, Western Cape, South Africa

Pierre Cronje is the CEO and Co-Founder of Burnt Studios, a global activewear brand he is scaling from the ground up. An alumnus of Stellenbosch University with a degree in Business Science, he focuses on global expansion, retail growth, and technology. His vision is to build the greatest global brand to ever come out of Africa.

Pierre co-founded Burnt with his wife, driven by a shared passion for fitness, health, and fashion. Outside of his business, he has an interest in golf, having installed a state-of-the-art golf simulator in his companys office. He also engages in community building through initiatives like company-sponsored run clubs and charitable donations.

Unique fact: Pierre and his wife started Burnt Studios in 2018 from a farm in Limpopo with no signal, no external funding, and no prior experience in the industry.

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Experience
7 Years
Current Role
CEO & Co-Founder at Burnt Studios
Job Level
Leadership
Location
City of Cape Town, Western Cape, South Africa
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Pierre cares about

Fitness & Fashion
Co-founded his brand based on the vision of blurring the lines between his two passions: high-performance fitness gear and everyday fashion.
Entrepreneurial Grit
Started his company with no external funding, worked a second job to self-fund the business, and packed the first orders from his apartment's living room.
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Career

Work history

1-2019
CEO & Co-Founder at Burnt Studios
Burnt
In the press

Media appearances

Burnt Studios®, styled by Co-Founder & CEO @mr.pierrecronje. Featured in Instagram
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Burnt® Founders @andriana.cronje & @mr.pierrecronje .... Featured in Instagram
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Education
2016 - 2016
Honours
Stellenbosch University
2013 - 2015
Bachelor's degree Business Science
Stellenbosch University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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