Pierre Cronje in

Pierre Cronje

Commander · DISC type D
CEO & Co-Founder at Burnt Studios at Burnt
📍 City of Cape Town, Western Cape, South Africa

Pierre Cronje is the CEO and Co-Founder of Burnt Studios, a global activewear brand he is scaling from the ground up. An alumnus of Stellenbosch University with a degree in Business Science, he focuses on global expansion, retail growth, and technology. His vision is to build the greatest global brand to ever come out of Africa.

Pierre co-founded Burnt with his wife, driven by a shared passion for fitness, health, and fashion. Outside of his business, he has an interest in golf, having installed a state-of-the-art golf simulator in his companys office. He also engages in community building through initiatives like company-sponsored run clubs and charitable donations.

Unique fact: Pierre and his wife started Burnt Studios in 2018 from a farm in Limpopo with no signal, no external funding, and no prior experience in the industry.

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Experience
7 Years
Current Role
CEO & Co-Founder at Burnt Studios
Job Level
Leadership
Location
City of Cape Town, Western Cape, South Africa
Personality Overview

How Pierre shows up

Candid & Clear
Decisive
Impact-Driven

They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Priorities

Topics Pierre cares about

Fitness & Fashion
Co-founded his brand based on the vision of blurring the lines between his two passions: high-performance fitness gear and everyday fashion.
Entrepreneurial Grit
Started his company with no external funding, worked a second job to self-fund the business, and packed the first orders from his apartment's living room.
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Career

Work history

1-2019
CEO & Co-Founder at Burnt Studios
Burnt
In the press

Media appearances

Burnt Studios®, styled by Co-Founder & CEO @mr.pierrecronje. Featured in Instagram
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Burnt® Founders @andriana.cronje & @mr.pierrecronje .... Featured in Instagram
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Education
2016 - 2016
Honours
Stellenbosch University
2013 - 2015
Bachelor's degree Business Science
Stellenbosch University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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