Pierre Cronje is the CEO and Co-Founder of Burnt Studios, a global activewear brand he is scaling from the ground up. An alumnus of Stellenbosch University with a degree in Business Science, he focuses on global expansion, retail growth, and technology. His vision is to build the greatest global brand to ever come out of Africa.
Pierre co-founded Burnt with his wife, driven by a shared passion for fitness, health, and fashion. Outside of his business, he has an interest in golf, having installed a state-of-the-art golf simulator in his companys office. He also engages in community building through initiatives like company-sponsored run clubs and charitable donations.
Unique fact: Pierre and his wife started Burnt Studios in 2018 from a farm in Limpopo with no signal, no external funding, and no prior experience in the industry.
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