PJ Didwania, Ph.D.

Critic
DISC Type : C

Manager, Strategy and Business Development, MMS at BD

United States

Overview

As a Strategy & Business Development Manager at BD, PJ Didwania combines his expertise as an engineer, entrepreneur, and Ph. D. economist. A graduate of Duke and UCSD, he excels in data-driven market modeling and M&A strategy. His experience includes co-founding a multi-million dollar tech company and working in marketing analytics.

Driven by curiosity and a growth mindset, PJ thrives on complex challenges. He is disciplined, enjoying tough workouts, and prides himself on his ability to connect with diverse audiences. He has extensive experience mentoring students in business concepts, product ideation, and financial analysis.

He co-founded a startup, eYari Inc. , that grew to over 100 million users and achieved multi-million dollar revenue with sustained high growth and margins.

Personality Overview

ROI Driven

Critic

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

MedTech M&A
His current role at BD focuses on identifying M&A targets and crafting the strategic review for a multi-billion dollar medical technology business.
Data-Driven Strategy
He created an analytical market model at BD and used his data science skills at Caesars Entertainment. His PhD research involved building econometric models.
Consumer Behavior
His doctoral research focused on quantifying the impact of misleading pricing practices on consumer purchasing, leading to a publication on gender differences in retail.

Media Appearances

PJ has no verified media appearances

Work History

12-2022
Manager, Strategy and Business Development, MMS at BD
1-2016 - 6-2022
Instructor & Teaching Assistant at University of California, San Diego - The Rady School of Management
1-2016 - 6-2022
PHD Researcher at University of California, San Diego - The Rady School of Management
Co-Founder & CFO at eYari Inc.
8-2014 - 8-2015
Marketing Analytics Analyst at Caesars Entertainment Corporation

Education

2010 - 2014
Bachelors of Science from Duke University
1-2016 - 5-2022
Doctor of Philosophy - PhD from University of California, San Diego - Rady School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Middle Designation : Manager, Strategy and Business Development, MMS at BD
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Insights For Selling To PJ

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with PJ is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from PJ

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will PJ move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can PJ take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And PJ

Personality Compatibility


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