Poorab Sarmah in

Poorab Sarmah

Energizer · DISC type I
Senior Vice President Infotainment, Connectivity and Interior Interaction at AUDI AG
📍 Ingolstadt, Bavaria, Germany

Poorab Sarmah is the Senior Vice President of Infotainment, Connectivity, and Interior Interaction at AUDI AG. His career, with significant leadership roles at Aptiv, centers on developing advanced cockpit solutions and user experiences. He holds an engineering degree from Visvesvaraya Technological University and completed a leadership program at Harvard Business School Executive Education.

He is spearheading Audis development of an in-car app store, aiming to create a highly personalized and integrated digital ecosystem for drivers.

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Experience
18 Years
Current Role
Senior Vice President Infotainment, Connectivity and Interior Interaction
Job Level
Leadership
Location
Ingolstadt, Bavaria, Germany
Personality Overview

How Poorab shows up

Relationship Oriented
Full Of Energy
Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Poorab cares about

In-Car Digital Ecosystems
He is leading Audi's strategy to integrate an open app store into vehicles, transforming the car into a comprehensive digital companion.
Automotive User Experience
His entire career, from Aptiv to Audi, has focused on enhancing the in-vehicle user experience through advanced cockpit and infotainment solutions.
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Career

Work history

3-2025
Senior Vice President Infotainment, Connectivity and Interior Interaction
AUDI AG
3-2024 - 3-2025
Vice President & Managing Director
Aptiv
6-2023 - 2-2024
Product Management Director - Cockpit & ADAS SW
Aptiv
9-2017 - 6-2023
Global Product Manager
Aptiv
11-2014 - 8-2017
Technical Manager
Delphi
In the press

Media appearances

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Education

Poorab has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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