Poulomi Ray

Evaluator
DISC Type : cds

Head of Digital Marketing and CSR at Signature Global

Delhi, India

Overview

Poulomi Ray is the new Chief Marketing Officer at Origen Realty, bringing nearly two decades of experience in luxury brand strategy. Her career includes leadership roles at Signature Global, DLF, and MGM USA, where she focused on go-to-market strategy and brand storytelling. A Masters graduate from Oxford Brookes University, colleagues have described her as a "high energy" professional.

Based on her professional focus and public posts, Poulomi is passionate about integrating meaningful corporate social responsibility and ESG initiatives into her work. She is also a vocal advocate for empowering women within the real estate industry, celebrating female leadership and their growing contributions.

Unique fact: She has significant international marketing experience from her time managing digital marketing and strategic partnerships for MGM Resorts International in the USA.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Luxury Brand Storytelling
Her entire career is focused on creating brand narratives and customer journeys for luxury segments in real estate and hospitality, including for brands like DLF and MGM.
Marketing & Tech Integration
In her new role as CMO, she has explicitly stated her goal is to leverage "cutting-edge marketing strategies and tech integrations" to drive growth for Origen Realty.
Sustainable Practices (ESG)
She has held a CSR-focused role and publicly posts about her company's commitment to ecofriendly practices and ESG initiatives, indicating a strong professional interest.

Media Appearances

Signature Global appoints Poulomi Ray as head of digital marketing and CSR. Featured in Afaqs

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Signature Global Appoints Poulomi Ray as Head of Digital Marketing and CSR. Featured in Marketscreener

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Signature Global ropes in Poulomi Ray as Head of Digital Marketing and CSR. Featured in Exchange4Media

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Work History

9-2024 - 3-2025
Head of Digital Marketing and CSR at Signature Global
7-2022 - 8-2024
Head of Marketing at PARAS Buildtech India Pvt. Ltd.
8-2020 - 7-2022
Deputy General Manager Marketing at Alpha Corp Development Private Limited
7-2018 - 8-2020
Assistant General Manager at DLF Limited (Camellias/Super Luxury Team )
6-2013 - 5-2018
Senior Manager International Marketing at MGM Resorts International

Education

2007 - 2008
Masters of Science (integrated) from Oxford Brookes University
Bachelor of Arts - BA from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 16 Location : Delhi, India Job Level : N/A Designation : Head of Digital Marketing and CSR at Signature Global
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Insights For Selling To Poulomi

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Poulomi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Poulomi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Poulomi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Poulomi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Poulomi

Personality Compatibility


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