Trevor Williams

Wildcard
DISC Type : ics

Senior Vice President Operations and Distribution at CF Industries

United States

Overview

As Senior Vice President of Operations and Distribution at CF Industries, Trevor Williams is responsible for the safe and efficient operation of manufacturing facilities and capital program execution. His career spans over 25 years in leadership at Nutrien/Agrium and he holds degrees from Dalhousie University and Mount Allison University.

He is leading CF Industries major Blue Point low-carbon ammonia project, a key part of the companys clean energy and sustainability efforts.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Operational Excellence
His role focuses on the safe, reliable, and efficient operation of manufacturing facilities, a theme he consistently emphasizes in his communications.
Low-Carbon Ammonia
He is directly responsible for executing CF Industries' Blue Point project, a significant investment in producing low-carbon ammonia for clean energy.
Process Safety
His background includes overseeing Process Safety Management and serving as a board member for the Alberta Boilers Safety Association (ABSA).

Media Appearances

CF Industries’ Ashraf K. Malik to Retire as Senior Vice President, Manufacturing and Distribution, April 1 2026; Trevor Williams Named Successor. Featured in CF Industries – Newsroom

See Now

Work History

4-2026
Senior Vice President Operations and Distribution at CF Industries
3-2023 - 3-2025
Former EVP and President Nitrogen and Phosphate at Nutrien
9-2022
ABSA - Board Member at Alberta Boilers Safety Association
8-2022 - 4-2023
Interim EVP, Nitrogen & Phosphate at Nutrien
1-2018 - 9-2022
Senior Vice President Nitrogen Operations at Nutrien

Education

1990 - 1993
B.Eng from Technical University of Nova Scotia (Dalhousie)
1986 - 1990
B.Sc from Mount Allison University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Leadership Designation : Senior Vice President Operations and Distribution at CF Industries
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Insights For Selling To Trevor

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trevor is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Trevor

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Trevor move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Trevor take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Trevor

Personality Compatibility


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