Pradhyumn Kag

Pradhyumn Kag is the Co-Founder and Design Director of Kins Agency, helping brands develop human-centric visual identities and digital experiences. With over seven years of experience working with major brands like Google and Spotify, he specializes in narrative-driven websites that create an emotional connection. He holds a Bachelor of Design from Symbiosis Institute of Design.

Pradhyumn values purpose over rigid routines, believing in a more natural, adaptable rhythm to life. He is drawn to work that is "weirdly intentional" and makes people feel something. During his time at a previous agency, he maintained a creative hobby of making rapid, 10-minute collages daily to spark new ideas.

He co-founded Fetus®, a narrative-driven streetwear brand that merges fashion with the story of a protagonist banished from another planet, exploring themes of identity and nonconformity.