Pradhyumn Kag

Energizer
DISC Type : I

Co-Founder & Design Director at kins agency

Gurugram, Haryana, India

Overview

Pradhyumn Kag is the Co-Founder and Design Director of Kins Agency, helping brands develop human-centric visual identities and digital experiences. With over seven years of experience working with major brands like Google and Spotify, he specializes in narrative-driven websites that create an emotional connection. He holds a Bachelor of Design from Symbiosis Institute of Design.

Pradhyumn values purpose over rigid routines, believing in a more natural, adaptable rhythm to life. He is drawn to work that is "weirdly intentional" and makes people feel something. During his time at a previous agency, he maintained a creative hobby of making rapid, 10-minute collages daily to spark new ideas.

He co-founded Fetus®, a narrative-driven streetwear brand that merges fashion with the story of a protagonist banished from another planet, exploring themes of identity and nonconformity.

Personality Overview

Informal

Relationship Oriented

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Narrative-driven Branding
He co-founded Kins Agency to shape brand identity, voice, and narrative-driven websites that "actually move people" and create lasting impact.
Human-centric Design
His core philosophy involves helping brands "feel more human" through visual identity and creating work with ideas that make people feel something.
Startup Operations
From building his IP brand, Fetus®, he has learned and emphasizes the critical importance of business fundamentals like managing cash flow and clear communication.

Media Appearances

Pradhyumn has no verified media appearances

Work History

5-2025
Co-Founder & Design Director at kins agency
1-2023
Co-Founder & COO at Fetus
4-2023 - 5-2024
Design Director at The Wild Creative Capital
8-2021 - 10-2022
Design Director at Irregulars Alliance LLP
7-2019 - 3-2021
Graphic Designer at Itu Chaudhuri Design

Education

2014 - 2018
Bachelor of Design from Symbiosis Institute of Design

More Information

Social Presence :

Prographics :

Exp : 4 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Co-Founder & Design Director at kins agency
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Insights For Selling To Pradhyumn

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pradhyumn is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Pradhyumn

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Pradhyumn move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Pradhyumn take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Pradhyumn

Personality Compatibility


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