Prerna Anand

Questioner
DISC Type : c

Product Marketing Manager at Pssssst!

Gurugram, Haryana, India

Overview

Prerna is a Product Marketing Manager specializing in B2B, SaaS, and Martech. With a background that includes a certificate from the Indian School of Business, she excels at translating complex technology into compelling narratives and executing go-to-market strategies. She has a proven track record of increasing brand awareness and driving market growth.

Prerna believes that wonder happens when humanities meet technology. This is reflected in her personal life where she has a passion for art, particularly painting. She is also an admirer of disciplined individuals who achieve greatness, from athletes to political leaders, believing discipline is the key to success.

She is a multi-award-winning painter, having received prizes in national and central government art contests.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Authentic Branding
Believes real branding comes from understanding consumer behavior and market trends, not from flashy advertisements or large budgets.
Product Storytelling
Focuses on her ability to translate complex product features and solutions into compelling narratives that resonate with the market.
Go-to-Market Strategy
Her experience includes strategizing, planning, and executing GTM rollouts to increase brand awareness, drive demand, and foster market growth.

Media Appearances

Prerna has no verified media appearances

Work History

5-2025
Product Marketing Manager at Pssssst!
6-2023 - 5-2025
Product Marketing Specialist at Innovaccer
12-2021 - 5-2022
Content Strategist at upGrad
2-2022 - 4-2022
Marketing Content Specialist at timelyAI
2-2019 - 7-2019
Marketing Intern at Enzo Films

Education

1-2025 - 4-2025
Digital Marketing and Analytics (Certificate Programme) from Indian School of Business
6-2021 - 5-2023
Master's degree from Patna Womens College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Gurugram, Haryana, India Job Level : Middle Designation : Product Marketing Manager at Pssssst!
URL has been copied!

Insights For Selling To Prerna

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prerna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Prerna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Prerna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Prerna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Prerna

Personality Compatibility


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