Ed Youngblood

Inspirer
DISC Type : id

B2B. Marketing, Strategy, Content and Results. at Youngblood Consulting

Los Angeles Metropolitan Area, United States

Overview

Ed Youngblood is a B2B brand and marketing strategist with over 30 years of experience, specializing in simplifying complex technology and healthcare products. Through his firm, Youngblood Consulting, he focuses on brand strategy and content that helps sellers win business. Colleagues describe him as engaging, forward-thinking, and collaborative.

Outside of work, Ed is a husband and father who has a stated passion for family, life, and "doing things right. " He enjoys consuming and sharing new thoughts and ideas. He studied Pre-Law and Marketing at California State University, Northridge.

He was recognized as a "Most Valuable Thought Leader" by the global consulting firm Frost & Sullivan for his contributions to marketing.

Personality Overview

Fast Adopter

Confident & Optimistic

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

B2B Brand Strategy
His entire 30+ year career and current consulting practice are dedicated to brand, positioning, and messaging for complex B2B companies.
Content for Buyers
He focuses on simplifying complexity and creating clarity for buyers, helping them to say yes more easily.
Sales Enablement
A core part of his philosophy is to "help sellers sell" by crafting targeted strategies and content that drive revenue growth.

Media Appearances

Ed has no verified media appearances

Work History

4-2017
B2B. Marketing, Strategy, Content and Results. at Youngblood Consulting
3-2012 - 4-2017
Director of Content Strategy at Alcatel-Lucent Enterprise
1-2011 - 2-2012
Director of Multimedia Strategy at Alcatel-Lucent Enterprise
3-2006 - 12-2010
Director of Web Strategy at Alcatel-Lucent
8-2000
Marketing Manager at Alcatel

Education

1976 - 1980
Pre-Law; Marketing from California State University, Northridge
1980 - 1980
Education details unavailable from ArtCenter College of Design

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles Metropolitan Area, United States Job Level : Middle Designation : B2B. Marketing, Strategy, Content and Results. at Youngblood Consulting
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ed

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ed take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ed

Personality Compatibility


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