Presley Roozenburg

Go-getter
DISC Type : d

Head of Marketing Operations at Sana Commerce

Pijnacker, South Holland, Netherlands

Overview

As Head of Marketing Operations at Sana Commerce, Presley is a self-described "Online Marketing Technology Nerd" with deep expertise in growth hacking, data, and AI/ML personalization. He is a Certified Professional Scrum Product owner, and people often call him creative, driven, and precise.

Outside of his tech career, Presley is a family man, husband to Iris and father to two sons, Liam and Finn. He has a unique background, having previously trained as a music industry professional, which points to a strong creative foundation.

He successfully transitioned from a career in the music industry to become a leader in marketing technology.

Personality Overview

Self-Confident

Vision Oriented

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Marketing Technology
He identifies as a "Marketing Technology Nerd" and has built his career on managing MarTech stacks to drive growth and innovation.
AI & Personalization
His introduction highlights hands-on experience with AI/ML to personalize user experiences, a key focus in his marketing approach.
Growth Marketing
With a background as a Growth Marketing Manager and training in Growth Hacking, he is focused on conversion rate optimization and performance.

Media Appearances

Presley has no verified media appearances

Work History

9-2024
Head of Marketing Operations at Sana Commerce
4-2021 - 8-2023
Growth Marketing Manager at Backbase
6-2018 - 4-2021
Product Owner - Marketing Technology & Innovation at Exact
1-2016 - 5-2018
Global Conversion Rate Specialist - Growth Hacker at Exact
8-2015 - 1-2016
Online Marketeer CRO (Dutch Marketing Team) at Exact

Education

2017 - 2017
Growth Hacking Course from Growth Tribe
2007 - 2007
Music industry professional from Herman Brood Academie

More Information

Social Presence :

Prographics :

Exp : 15 Location : Pijnacker, South Holland, Netherlands Job Level : Mid-senior Designation : Head of Marketing Operations at Sana Commerce
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Insights For Selling To Presley

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Presley is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Presley

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Presley move?

  • Their decision making speed is somewhere in the middle.
  • Can Presley take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Presley

Personality Compatibility


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