Primo Modica in

Primo Modica

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Director of Engineering at Uberall
📍 Berlin, Berlin, Germany

Primo is the Director of AI at Uberall, leveraging his computer engineering education from Politecnico di Milano. His expertise is rooted in context-aware recommendation systems, a topic he explored in his masters thesis. He also brings significant entrepreneurial experience from co-founding a startup and winning multiple awards.

Outside of his professional life, Primo enjoys video games, having organized a FIFA tournament for his colleagues at Uberall. He shows an appreciation for the arts by supporting creative projects like crowdfunded graphic poems. He values a friendly work environment where colleagues become friends.

Unique fact: Primo co-founded an app-based startup called RobinGoods, which was incubated at his universitys Polihub accelerator.

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Experience
7 Years
Current Role
Director of Engineering
Job Level
Mid-senior
Location
Berlin, Berlin, Germany
Personality Overview

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Decision Approach
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Priorities

Topics Primo cares about

AI Strategy
As Director of AI, he leads engineering with a focus on scalable systems, clear strategy, and achieving real product impact for Uberall.
Context-Aware Systems
His master's thesis and a subsequent publication focused on personalized and context-aware recommendations, forming the foundation of his expertise.
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Career

Work history

12-2025
Director of Engineering
Uberall
5-2022 - 12-2025
Senior Engineering Manager
Uberall
11-2020 - 5-2022
People Manager and Captain of Partner Integration Engineering Squad presso Uberall.com
Uberall
11-2015 - 9-2016
Graduate Data Analytics Engineer
Plinga GmbH
5-2014 - 12-2015
Co-Founder & COO
RobinGoods
In the press

Media appearances

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Education
2013 - 2014
Master degree
Politecnico di Milano
2012 - 2013
Exchange
Vrije Universiteit Amsterdam (VU Amsterdam)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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