Primo Modica

Critic
DISC Type : C

Director of Engineering at Uberall

Berlin, Berlin, Germany

Overview

Primo is the Director of AI at Uberall, leveraging his computer engineering education from Politecnico di Milano. His expertise is rooted in context-aware recommendation systems, a topic he explored in his masters thesis. He also brings significant entrepreneurial experience from co-founding a startup and winning multiple awards.

Outside of his professional life, Primo enjoys video games, having organized a FIFA tournament for his colleagues at Uberall. He shows an appreciation for the arts by supporting creative projects like crowdfunded graphic poems. He values a friendly work environment where colleagues become friends.

Unique fact: Primo co-founded an app-based startup called RobinGoods, which was incubated at his universitys Polihub accelerator.

Personality Overview

Objective Thinker

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

AI Strategy
As Director of AI, he leads engineering with a focus on scalable systems, clear strategy, and achieving real product impact for Uberall.
Context-Aware Systems
His master's thesis and a subsequent publication focused on personalized and context-aware recommendations, forming the foundation of his expertise.
Startup Incubation
He has direct experience co-founding a startup, RobinGoods, and taking it through the Polihub incubator at Politecnico di Milano.

Media Appearances

Primo has no verified media appearances

Work History

12-2025
Director of Engineering at Uberall
5-2022 - 12-2025
Senior Engineering Manager at Uberall
11-2020 - 5-2022
People Manager and Captain of Partner Integration Engineering Squad presso Uberall.com at Uberall
11-2015 - 9-2016
Graduate Data Analytics Engineer at Plinga GmbH
5-2014 - 12-2015
Co-Founder & COO at RobinGoods

Education

2013 - 2014
Master degree from Politecnico di Milano
2012 - 2013
Exchange from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Director of Engineering at Uberall
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Insights For Selling To Primo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Primo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Primo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Primo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Primo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Primo

Personality Compatibility


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