Priscila 'Pree' Silva

Critic
DISC Type : C

Executive Director at TEDxIssaquah

Issaquah, Washington, United States

Overview

Priscila is a strategic leader with over 18 years at Procter & Gamble, where she rose to Senior Director of Analytics and Insights. She excels in business transformation and making the consumer central to growth for billion-dollar brands. She holds an MBA from the University of Arkansas.

Outside of her corporate career, she is the Executive Director for TEDxIssaquah, building a community platform for ideas that spark connection and change. She is passionate about how deeply intertwined personal and professional growth are, seeking inspiration from global changemakers at TED events.

Unique fact: Priscila offers the uncommon career advice to "Make a plan for when you get fired" as a way to stay proactive and empowered.

Personality Overview

Precise

Information Seeker

Critic

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Consumer Analytics
Led analytics and insights at P&G, using consumer understanding and data to drive strategy and growth for a multi-billion dollar business.
Business Transformation
Specializes in reshaping how organizations use data, elevating consumer insights, and embedding them into core business decisions to scale what works.
Idea Sharing
As the Executive Director of TEDxIssaquah, she is passionate about creating spaces where ideas can spark curiosity, connection, and community change.

Media Appearances

Priscila has no verified media appearances

Work History

9-2025
Executive Director at TEDxIssaquah
11-2021
Senior Director, Analytics and Insights Club Retail at Procter & Gamble
8-2020 - 11-2021
Director Analytics and Insights Club Retail at Procter & Gamble
4-2018 - 7-2020
Director, Analytics and Insights North America Skin Care at Procter & Gamble
10-2010 - 4-2016
Co-founder/Chief Marketing Officer at cycleWood Solutions

Education

2002 - 2007
Bachelor's degree from University of Florida
2009 - 2011
Master of Business Administration (M.B.A.) from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 13 Location : Issaquah, Washington, United States Job Level : Senior Designation : Executive Director at TEDxIssaquah
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Insights For Selling To Priscila 'Pree'

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priscila 'Pree' is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Priscila 'Pree'

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Priscila 'Pree' move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Priscila 'Pree' take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Priscila 'Pree'

Personality Compatibility


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