Priscila 'Pree' Silva in

Priscila 'Pree' Silva

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Executive Director at TEDxIssaquah
📍 Issaquah, Washington, United States

Priscila is a strategic leader with over 18 years at Procter & Gamble, where she rose to Senior Director of Analytics and Insights. She excels in business transformation and making the consumer central to growth for billion-dollar brands. She holds an MBA from the University of Arkansas.

Outside of her corporate career, she is the Executive Director for TEDxIssaquah, building a community platform for ideas that spark connection and change. She is passionate about how deeply intertwined personal and professional growth are, seeking inspiration from global changemakers at TED events.

Unique fact: Priscila offers the uncommon career advice to "Make a plan for when you get fired" as a way to stay proactive and empowered.

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Experience
13 Years
Current Role
Executive Director
Job Level
Senior
Location
Issaquah, Washington, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Priscila cares about

Consumer Analytics
Led analytics and insights at P&G, using consumer understanding and data to drive strategy and growth for a multi-billion dollar business.
Business Transformation
Specializes in reshaping how organizations use data, elevating consumer insights, and embedding them into core business decisions to scale what works.
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Career

Work history

9-2025
Executive Director
TEDxIssaquah
11-2021
Senior Director, Analytics and Insights Club Retail
Procter & Gamble
8-2020 - 11-2021
Director Analytics and Insights Club Retail
Procter & Gamble
4-2018 - 7-2020
Director, Analytics and Insights North America Skin Care
Procter & Gamble
10-2010 - 4-2016
Co-founder/Chief Marketing Officer
cycleWood Solutions
In the press

Media appearances

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Education
2002 - 2007
Bachelor's degree
University of Florida
2009 - 2011
Master of Business Administration (M.B.A.)
University of Arkansas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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