Priya Varadan

Questioner
DISC Type : c

Marketing Manager at Wacker Chemical Corporation USA

Ann Arbor, Michigan, United States

Overview

Priya Varadan is a Marketing Manager at Wacker Chemical Corporation with a deep background in chemical engineering and product commercialization. An alumna of the National Institute of Technology Karnatak, she is an expert in material characterization for inks, adhesives, and coatings, and has presented her work at industry conferences and university seminars.

Outside of work, Priya and her husband, Sundu, are active in their local Ann Arbor community, contributing to educational institutions like the Emerson School. She publicly shares her pride in her husbands professional achievements and the success of his team at NeuMoDx, indicating a strong value placed on family and innovation.

Unique fact: Priya has co-authored published scientific papers on the microstructure of dense colloidal gels, stemming from her research work at the University of Michigan.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Product Commercialization
Her career has progressed from a Senior Chemical Engineer and Research Scientist to a Technical and Marketing Manager, bridging the gap between R&D and market launch.
Silicone Adhesives
As a representative of Wacker's silicone division, she attends industry-specific events like "Tape Week, " indicating a focus on the pressure-sensitive adhesive market.
Material Science
Her background includes hands-on experience with nanocomposite powders and she has co-authored academic research on colloidal science, demonstrating deep technical expertise.

Media Appearances

Priya has no verified media appearances

Work History

9-2022
Marketing Manager at Wacker Chemical Corporation USA
8-2014 - 10-2022
Technical Manager at Wacker Chemical Corporation USA
1-2011 - 11-2013
Senior Research Scientist at Nanocerox, Inc
7-2006 - 2-2010
Technical Service and Development at Wacker Chemical Corporation USA
7-2002 - 10-2005
Senior Chemical Engineer at Flint Group

Education

1997 - 2002
Education details unavailable from University of Michigan
1990 - 1994
BS from National Institute of Technology Karnataka

More Information

Social Presence :

Prographics :

Exp : 26 Location : Ann Arbor, Michigan, United States Job Level : Middle Designation : Marketing Manager at Wacker Chemical Corporation USA
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Insights For Selling To Priya

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Priya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Priya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Priya take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Priya

Personality Compatibility


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