Puranjay Mahapatra 马普杰

Evaluator
DISC Type : CDS

Director, Chief of Staff at Setu

Bengaluru, Karnataka, India

Overview

Puranjay is a strategic leader with over a decade of experience in FinTech and RegTech, currently serving as Director, Chief of Staff at Setu. He excels at driving growth through embedded financial services and international expansion, leveraging his dual MBA from HKUST and NYU Stern. Colleagues describe him as analytical, self-driven, and result-oriented.

Outside of his professional role, Puranjay is a passionate developer who enjoys "vibe coding" on side projects. He has built an AI-powered plugin for Obsidian, arcade games, and habit trackers. He actively follows emerging tech, experiments with VLMs, and attends global events like the Singapore FinTech Festival.

He developed and launched his own AI-powered productivity plugin for the note-taking application Obsidian as a personal holiday project.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

FinTech & RegTech
He has deep professional experience in the field, including leading strategy at Setu and serving as a venture intern for Asia Fintech Angels.
AI Productivity Tools
He is passionate about applying AI to personal workflows, having built his own AI-powered plugin for the Obsidian note-taking app over the holidays.
Embedded Finance
This is a core competency in his role, where he focuses on using API infrastructure to empower businesses and build new financial products for mass adoption.

Media Appearances

In conversation with Puranjay Mahapatra from Setu on evolution of .... Featured in YouTube

See Now

Work History

2-2020
Director, Chief of Staff at Setu
1-2019 - 1-2020
Venture Intern at Asia Fintech Angels
6-2019 - 8-2019
Strategy and BizOps Intern at Setu
6-2017 - 6-2018
Consultant at KPMG India
4-2015 - 5-2017
Deputy Manager at Hero MotoCorp Ltd

Education

2019 - 2020
Master of Business Administration - MBA from NYU Stern School of Business
2018 - 2020
Master of Business Administration - MBA from HKUST Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director, Chief of Staff at Setu
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Insights For Selling To Puranjay

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Puranjay is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Puranjay

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Puranjay move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Puranjay take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Puranjay

Personality Compatibility


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