Rachael Downer

Enthusiast
DISC Type : i

Senior Client Partner (CPG specializes in Alc/Bev) at Snap Inc.

Los Angeles Metropolitan Area, United States

Overview

Rachael is an entrepreneurial Senior Client Partner at Snap Inc. with a specialization in the CPG and Alcohol/Beverage sectors. Described as diligent, she leverages her experience in digital sales, marketing, and social media to meet client expectations. She holds a Bachelor of Applied Science from Grand Valley State University.

She is focused on building strategic business alliances and has a proven reputation for delivering results-oriented business solutions for a global network of clients.

Unique fact: She offers freelance services in social media strategy, sales funnel creation, and Facebook ads management.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

CPG & Beverage Marketing
Her current role at Snap Inc. specializes in serving clients in the Consumer Packaged Goods (CPG) and Alcohol/Beverage industries.
Digital Advertising
Her career includes account executive roles at SteelHouse and CityGrid Media, focused on online and mobile advertising solutions.
Social Media Strategy
She lists social media strategy and Facebook ads management as services she offers, indicating deep expertise in platform-based marketing.

Media Appearances

Rachael has no verified media appearances

Work History

10-2024
Senior Client Partner (CPG specializes in Alc/Bev) at Snap Inc.
3-2021 - 10-2024
Account Executive, Advertiser Solutions - Health + CPG at Snap Inc.
1-2019 - 3-2021
Account Strategist, Advertiser Solutions - Health + CPG at Snap Inc.
10-2017 - 1-2019
Account Executive at SteelHouse
12-2014 - 9-2017
Account Executive at CityGrid Media

Education

2005 - 2009
Bachelor of Applied Science (BASc) from Grand Valley State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Senior Client Partner (CPG specializes in Alc/Bev) at Snap Inc.
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rachael

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Rachael take some risk or not?

  • They can take some low-probability risks if needed.

You And Rachael

Personality Compatibility


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