Rachael O'Brien
Login to view DISC.Rachael is a senior merchandising and planning leader with over 13 years of experience at AllSaints. She specializes in creating data-led commercial strategies to drive sales, margin, and profit across global retail and wholesale channels. She holds a BSc in Retail and Service Management.
Outside of her direct responsibilities, Rachael shows a keen interest in the broader luxury fashion and beauty sectors, following prominent brands like Gucci and SEPHORA. She is passionate about team building and actively seeks new talent to join her planning and wholesale teams.
She enjoys presenting to and mentoring the industrys future talent, sharing her extensive knowledge with the next generation.
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