Rachael O'Brien

Enthusiast
DISC Type : i

Head of Merchandising - Global Planning at AllSaints

London Area, United Kingdom

Overview

Rachael is a senior merchandising and planning leader with over 13 years of experience at AllSaints. She specializes in creating data-led commercial strategies to drive sales, margin, and profit across global retail and wholesale channels. She holds a BSc in Retail and Service Management.

Outside of her direct responsibilities, Rachael shows a keen interest in the broader luxury fashion and beauty sectors, following prominent brands like Gucci and SEPHORA. She is passionate about team building and actively seeks new talent to join her planning and wholesale teams.

She enjoys presenting to and mentoring the industrys future talent, sharing her extensive knowledge with the next generation.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Global Merchandise Planning
Her core expertise involves driving global merchandise planning, OTB management, and range architecture across the UK, Europe, and North America for AllSaints.
Data-led Strategy
She specializes in building commercial strategies rooted in data and insights to improve stock efficiency, full-price sell-through, and overall profitability.
Team Leadership
Focuses on leading high-performing teams and is actively involved in recruitment for merchandising and wholesale roles, as seen in her recent posts.

Media Appearances

Rachael has no verified media appearances

Work History

5-2023 - 1-2026
Head of Merchandising - Global Planning at AllSaints
7-2017 - 4-2019
Head Of Merchandising at AllSaints
10-2016 - 6-2017
Senior Merchandiser at AllSaints
5-2016 - 9-2016
Merchandiser at AllSaints
1-2016 - 4-2016
Merchandiser at Aquascutum

Education

2009 - 2013
BSc of Retail and Service Manangement from Technological University Dublin

More Information

Social Presence :

Prographics :

Exp : 13 Location : London Area, United Kingdom Job Level : N/A Designation : Head of Merchandising - Global Planning at AllSaints
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rachael

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rachael take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rachael

Personality Compatibility


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