Rachel is the Global Digital Marketing Effectiveness Lead at Haleon, bringing 19 years of broad marketing experience. An AI Champion and Measurement SME, she holds a Professional Postgraduate Diploma from The Chartered Institute of Marketing and focuses on creating compelling narratives from commercial, digital, and data analysis.
Rachel has a keen personal interest in the intersection of human behavior and marketing, including Behavioural Economics, Neuroscience, Psychology, and Neuroaesthetics. A standout passion is perfumery, where she is a keen ‘nose’ and maker. In college, she was the Social Secretary for the Lacrosse team.
She has a specific personal interest in perfumery and is a fragrance maker.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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