Rachel Bowen-Thomas MCIM in

Rachel Bowen-Thomas MCIM

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Global Digital Marketing Effectiveness Lead at Haleon
📍 London, England, United Kingdom

Rachel is the Global Digital Marketing Effectiveness Lead at Haleon, bringing 19 years of broad marketing experience. An AI Champion and Measurement SME, she holds a Professional Postgraduate Diploma from The Chartered Institute of Marketing and focuses on creating compelling narratives from commercial, digital, and data analysis.

Rachel has a keen personal interest in the intersection of human behavior and marketing, including Behavioural Economics, Neuroscience, Psychology, and Neuroaesthetics. A standout passion is perfumery, where she is a keen ‘nose’ and maker. In college, she was the Social Secretary for the Lacrosse team.

She has a specific personal interest in perfumery and is a fragrance maker.

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Experience
22 Years
Current Role
Global Digital Marketing Effectiveness Lead
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Rachel cares about

Marketing Effectiveness
Her current role focuses on measurement and digital marketing effectiveness, supported by a Mini MBA in Brand Management and numerous recognition awards for her work at Haleon.
AI in Marketing
Serves as an "AI Champion" at Haleon and shows a strong interest in Generative AI's applications, particularly in calculating ROI beyond purely fiscal metrics.
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Career

Work history

3-2023
Global Digital Marketing Effectiveness Lead
Haleon
7-2022 - 3-2023
Global Digital Effectiveness Acceleration Manager
Haleon
11-2021 - 7-2022
Global Digital Marketing Effectiveness Acceleration Manager
GSK
11-2020 - 11-2021
Global Digital Analytics Analyst
GSK
3-2020 - 11-2020
Freelance Marketing - Strategy, Brand, Propositions, Digital & eCommerce
Various Companies
In the press

Media appearances

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Education
4-2024 - 7-2024
Mini MBA Brand Management
Marketing Week MiniMBA with Mark Ritson
2019 - 2021
EMBA
Hult International Business School
2008 - 2009
Professional PostGraduate Diploma - DipM MCIM
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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