Rachel Burrow, CPA

Enigma
DISC Type : idc

Partner at Hawkins Ash CPAs

Holmen, Wisconsin, United States

Overview

Rachel has no verified overview

Personality Overview

Hard To Convince

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

1-2025
Partner at Hawkins Ash CPAs
8-2023
Senior Manager at Hawkins Ash CPAs
7-2018
Manager at Hawkins Ash CPAs
6-2014 - 7-2018
Manager at Wipfli LLP
3-2012 - 5-2014
Senior Accountant at Reinhart Foodservice

Education

2003 - 2008
Master of Professional Accountancy from University of Wisconsin-Whitewater

More Information

Social Presence :

Prographics :

Exp : 17 Location : Holmen, Wisconsin, United States Job Level : Middle Designation : Partner at Hawkins Ash CPAs
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rachel

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rachel take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rachel

Personality Compatibility


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