Rachel Choo

Energizer
DISC Type : I

Vice President - Global Marketing Automotive OEM Coatings at BASF

Hong Kong SAR

Overview

Rachel has no verified overview

Personality Overview

Enthusiastic

Full Of Energy

Imaginative

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

1-2025
Vice President - Global Marketing Automotive OEM Coatings at BASF
10-2021 - 2-2025
Director, Vice President Business Management at BASF PETRONAS Chemicals at BASF PETRONAS Chemicals Sdn. Bhd.
7-2019 - 10-2021
Head of Account Management ASEAN Automotive Coatings at BASF
4-2018 - 6-2019
Senior Product Manager at BASF
1-2015 - 3-2018
Product Manager at BASF

Education

2004 - 2009
Bachelor of Arts (BA) from The University of British Columbia
2011 - 2013
Master of Science (MSc) from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 11 Location : Hong Kong SAR Job Level : Senior Designation : Vice President - Global Marketing Automotive OEM Coatings at BASF
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rachel

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rachel take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Rachel

Personality Compatibility


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