Rachel Fellows

Energizer
DISC Type : I

Collaborative CEO Member at Bettys & Taylors of Harrogate

Harrogate, England, United Kingdom

Overview

Rachel Fellows chairs the innovative five-person Collaborative CEO team at Bettys & Taylors of Harrogate, a unique peer-based leadership model. Her extensive career in brand and corporate communications includes senior roles at Kelloggs and ASDA. She studied English Literature at Nottingham University.

Rachel is passionate about community engagement and responsible business practices. She serves as the Chair of Business in the Communitys Yorkshire and Humber Leadership Board, championing social mobility and inclusive workplaces. She is an advocate for authentic leadership and showing ones true self professionally.

Unique fact: She leads a "Collaborative CEO" group, which replaces the traditional single CEO structure to promote more resilient and distributed leadership.

Personality Overview

Believer

Enthusiastic

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Collaborative Leadership
Chairs her company's unique five-person CEO team and is a vocal advocate for this distributed, peer-based leadership model, describing its members as "fierce peers".
Responsible Business
Serves as the Chair for the Yorkshire and Humber board of Business in the Community, an organization dedicated to creating a fairer, greener world.
Brand Communications
Her career is rooted in communications, with past leadership roles in PR and external communications for major brands like Kellogg's and ASDA.

Media Appearances

Rachel Fellows - Business in the Community. Featured in Business in the Community (BITC)

See Now

Work History

6-2023
Collaborative CEO Member at Bettys & Taylors of Harrogate
11-2021
Leadership Board Member (Yorkshire & Humber) at Business in the Community
4-2018 - 6-2023
Chair of Collaborative CEO & Board member at Bettys & Taylors of Harrogate
9-2013 - 4-2018
Dir of Grp Comms & Collaborative CEO member at Bettys & Taylors of Harrogate
12-2012 - 9-2013
External Comms and Brand PR Director (Europe) at Kellogg Company

Education

1990 - 1992
English Lit from Nottingham University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Harrogate, England, United Kingdom Job Level : Leadership Designation : Collaborative CEO Member at Bettys & Taylors of Harrogate
URL has been copied!

Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rachel

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rachel take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Rachel

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.