Alexandra Casson

Energizer
DISC Type : I

Head of Digital Strategy and Operations - BBC Studios Productions at BBC Studios

London, England, United Kingdom

Overview

Alexandra has no verified overview

Personality Overview

Big Picture Person

Imaginative

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Alexandra has no verified topics they care about

Media Appearances

Alexandra has no verified media appearances

Work History

2-2020
Head of Digital Strategy and Operations - BBC Studios Productions at BBC Studios
2-2020
Head of Digital Strategy and Operations - BBC Studios Global Content at BBC Studios
6-2016 - 2-2020
Freelance Senior Creative at The Walt Disney Company at The Walt Disney Company
4-2015 - 7-2016
Lead Project Manager at Rocket Pictures
10-2014 - 3-2015
Freelance Digital Production at Red Bee Media

Education

1999 - 2002
BA from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Strategy and Operations - BBC Studios Productions at BBC Studios
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexandra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexandra take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alexandra

Personality Compatibility


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