Rachel Gerstner

Supporter
DISC Type : s

Owner at Bright Crayon Marketing

Charlotte Metro, United States

Overview

Rachel Gerstner is the owner of Bright Crayon Marketing, where she leverages her background as a dental hygienist to help businesses with digital strategy. An accomplished public speaker on digital topics, her agency specializes in branding, web design, and SEO for industries including healthcare, dental, and retail.

Growing up in a family of artists and musicians gave Rachel a foundation for creative thinking. She is an active participant in her local business community, having served as an ambassador for the Union County Chamber to help foster connections among professionals.

Rachels creativity is hereditary; her mother is a local artist who taught her the fundamentals of classic design.

Personality Overview

Calm

Procedural

Social Proof Driven

Their decisions are defined by the possible value that they can bring to the organization.
  They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures.

Topics They Care About

Small Business Marketing
Her agency is focused on providing digital marketing and consulting services, including SEO and social media, to help small businesses succeed.
Dental & Healthcare Marketing
Her previous career as a dental hygienist provides her with unique, firsthand insight into creating effective marketing strategies for practices and healthcare companies.
Creative Brand Design
Influenced by her artistic upbringing, she provides services like branding, web design, and photography to help businesses share their vision with the world.

Media Appearances

Rachel has no verified media appearances

Work History

10-2014
Owner at Bright Crayon Marketing
8-2011 - 9-2014
Self at Freelance
Marketing/Tx coordinator at Sturner and Murray Smile Soluti

Education

Associate's Degree from Central Piedmont Community College
Education details unavailable from Parkwood High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Charlotte Metro, United States Job Level : Junior Designation : Owner at Bright Crayon Marketing
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Rachel

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Rachel take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Rachel

Personality Compatibility


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