Rachel Johnston

Inspirer
DISC Type : di

Head of Brand Propositions Tu clothing at Sainsbury's

London, England, United Kingdom

Overview

Rachel has no verified overview

Personality Overview

Generous

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

4-2025
Head of Brand Propositions Tu clothing at Sainsbury's
10-2023 - 4-2025
Head of Brand Propositions Tu & Habitat at Sainsbury's
11-2017 - 10-2023
Head of Customer Planning at Sainsbury's
8-2007 - 9-2009
Account Manager - Boots Parenting Club at Redwood - Continuous Engagement
7-2006 - 8-2007
Junior Account Manger – Boots Health Club and Boots Parenting Club at Redwood - Continuous Engagement

Education

1999 - 2002
Bachelor of Arts - BA from University of Roehampton

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand Propositions Tu clothing at Sainsbury's
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rachel

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rachel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rachel

Personality Compatibility


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