Rachel Lusby

Inspirer
DISC Type : di

Senior Director of Communications at TKO

New York, New York, United States

Overview

Rachel has no verified overview

Personality Overview

Achievment Oriented

Generous

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

3-2026
Senior Director of Communications at TKO
11-2023 - 3-2026
Director of Communications at Endeavor
7-2022 - 11-2023
Senior Communications Manager at Endeavor
8-2021 - 7-2022
Communications Manager at Endeavor
6-2021 - 8-2021
Senior Account Manager at 160over90

Education

2014 - 2015
Master’s Degree from The University of Georgia
2011 - 2014
Bachelor’s Degree from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Senior Designation : Senior Director of Communications at TKO
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rachel

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rachel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rachel

Personality Compatibility


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