Rachel (Star) Appel

Examiner
DISC Type : cs

Head of Growth at Column

San Francisco, California, United States

Overview

Rachel has no verified overview

Personality Overview

Status Quo Seeker

Tough To Convince

Late Adopter

They are thorough and always follow a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

2026
Head of Growth at Column
2023 - 2026
Growth at Column
2021 - 2023
Principal at Unusual Ventures
2020 - 2021
Senior Associate at Unusual Ventures
2018 - 2020
Associate at Shasta Ventures

Education

Bachelor of Science (BS) from Northwestern University
Visiting Student from Rhode Island School of Design

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Growth at Column
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rachel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Rachel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Rachel

Personality Compatibility


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