Rafa V.

Observer
DISC Type : ci

Responsable de Marketing y E-commerce at Bongrup Baleares, S. L.

Palma, Balearic Islands, Spain

Overview

Con más de 20 años de experiencia en B2B, Rafa ha evolucionado desde roles operativos en administración y compras hasta liderar el marketing digital y e-commerce en Bongrup Baleares. Posee un Máster en Marketing Digital por EAE Business School y ha completado un Programa Avanzado de Dirección General en IE Business School, dándole una visión estratégica integral del negocio.


Su trayectoria destaca por una notable transición profesional, pasando de la gestión de compras y la logística a convertirse en un estratega clave del marketing digital y el comercio electrónico B2B.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Estrategia B2B
Su carrera de más de 20 años se ha centrado en entornos B2B, evolucionando desde la gestión de compras hasta el liderazgo en marketing y comercio electrónico.
Marketing Digital
Gestiona activamente campañas en plataformas como Google Ads y Meta Ads, además de liderar proyectos de e-commerce y estrategias de email marketing para su empresa.
Liderazgo Interdepartamental
Se especializa en "conectar áreas y personas", utilizando su amplia experiencia en administración, compras y marketing para fomentar la colaboración y una visión global del negocio.

Media Appearances

Rafa has no verified media appearances

Work History

9-2019
Responsable de Marketing y E-commerce at Bongrup Baleares, S. L.
9-2017 - 8-2019
Especialista en compras at AUXILIAR DE AGUAS Y ALCANTARILLADOS S.L.U.
7-2007 - 7-2017
Comprador superior at Bongrup Baleares, S. L.
1-2002 - 1-2007
Responsable administración at Transportes José Martínez Momblán
9-1997 - 1-2002
Auxiliar administrativo at ROSES SANEAMIENTO Y METALES SA

Education

Programa Avanzado de Dirección General from IE Business School
Máster en Marketing Digital y Comercio Electrónico from EAE Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Palma, Balearic Islands, Spain Job Level : N/A Designation : Responsable de Marketing y E-commerce at Bongrup Baleares, S. L.
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Insights For Selling To Rafa

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafa is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rafa

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rafa move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Rafa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rafa

Personality Compatibility


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