Rafael Alcaraz, Ph.D. in

Rafael Alcaraz, Ph.D.

Sharpshooter · DISC type DC
Chief Marketing Officer at Barton Associates Inc.
📍 Austin, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
26 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Rafael shows up

Thorough Evaluator
Fast But Analytical
ROI Driven

They respond better to strong and respectful interactions. They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Priorities

Topics Rafael cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2025
Chief Marketing Officer
Barton Associates Inc.
1-2022 - 5-2025
Head of Commercial Growth Marketing Analytics (Aetna & Caremark)- B2B & B2C
CVS Health
2014 - 5-2025
Editorial Board Member
Journal of Applied Marketing Analytics
1-2021 - 12-2021
Sabbatical/Consulting with C-suite leaders
Recharge-Consulting
2019 - 11-2020
Head of Marketing Science Global Business Group
Facebook
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Executive Education
The Wharton School
B.S.
UANL-Monterrey-Arizona State University, W. P. Carey School of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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