Rafael Almeida in

Rafael Almeida

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Customer Insights Lead LATAM at Roche
📍 Mexico City, Mexico

Rafael is the Customer Insights Lead for LATAM at Roche, where he has built a long-term career across diverse roles including Customer Experience, Agile Coaching, and Business Intelligence. He holds a Certified ScrumMaster® certification and has a background from Universidade Presbiteriana Mackenzie and Tecnológico de Monterrey.

He appears driven by a strong sense of purpose, sharing content on the importance of listening to customers and inspiring others authentically. His interests focus on leadership within the context of digital transformation and building agile, effective teams to drive change within the pharmaceutical industry.

Rafael has held at least five distinct leadership roles without leaving his company, Roche, showcasing significant internal mobility and adaptability.

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Experience
20 Years
Current Role
Customer Insights Lead LATAM
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rafael cares about

Customer-Centricity
His career progression into Customer Insights and Experience roles, along with posts about listening to customers, highlights this as a core professional focus.
Agile Leadership
Based on his experience as an Agile Coach Lead, his Certified ScrumMaster® (CSM®) certification, and recent completion of agile team-building courses.
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Career

Work history

6-2023
Customer Insights Lead LATAM
Roche
8-2021 - 2-2024
Customer Experience Lead
Roche
3-2020 - 8-2021
Transformation Agent | Agile Coach Lead
Roche
5-2019 - 3-2020
Business Intelligence and Sales & Marketing Excellence Manager
Roche
3-2017 - 5-2019
Pricing and business models Manager
Roche
In the press

Media appearances

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Education
8-2020 - 4-2021
Diplomado
Tecnológico de Monterrey
2018 - 2019
Diplomado
Tecnológico de Monterrey
2005 - 2009
Bacharel
Universidade Presbiteriana Mackenzie
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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