Rafael Gevaerd da Cruz in

Rafael Gevaerd da Cruz

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Customer Analytics & Insights at Mercado Bitcoin
📍 Rio de Janeiro, Rio de Janeiro, Brazil

Rafael is a Chief Data & Analytics Officer with over 20 years of experience across financial, technology, and services sectors. He has a strong background in strategic planning, digital transformation, and leading data teams.

A native of São Paulo, Rafael lives in Rio de Janeiro, is married to Monique, and is a father to Matteo. He recently completed the Chief Data Officer program at Carnegie Mellon University.

He has led the first formal audit process of a Crypto Exchange in Brazil.

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Experience
21 Years
Current Role
Customer Analytics & Insights
Location
Rio de Janeiro, Rio de Janeiro, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rafael cares about

Data Strategy
Rafael is responsible for defining and implementing data strategies, architecture, engineering, data visualization, and ML models to ensure business ROI.
Customer Data Platforms
He recently wrapped up intensive weeks diving into CDPs, gearing up for a significant decision in 2024, emphasizing their importance for customer analytics.
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Career

Work history

5-2023
Customer Analytics & Insights
Mercado Bitcoin
3-2020 - 7-2022
CDO
Mercado Bitcoin
3-2020 - 3-2021
Chief Financial Officer
Mercado Bitcoin
1-2016 - 3-2020
Managing Partner
DealMaker Consultoria e Participações Ltda
3-2010 - 3-2020
Senior Project Manager
DealMaker Consultoria e Participações Ltda
In the press

Media appearances

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Education
1-2023 - 6-2023
CDataO - Chief Data Officer Certification Program
Carnegie Mellon University - Heinz College of Information Systems and Public Policy
2008 - 2009
Education details unavailable
FGV - Fundação Getulio Vargas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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