Rafael Gevaerd da Cruz

Critic
DISC Type : C

Customer Analytics & Insights at Mercado Bitcoin

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Rafael is a Chief Data & Analytics Officer with over 20 years of experience across financial, technology, and services sectors. He has a strong background in strategic planning, digital transformation, and leading data teams.

A native of São Paulo, Rafael lives in Rio de Janeiro, is married to Monique, and is a father to Matteo. He recently completed the Chief Data Officer program at Carnegie Mellon University.

He has led the first formal audit process of a Crypto Exchange in Brazil.

Personality Overview

Precise

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Data Strategy
Rafael is responsible for defining and implementing data strategies, architecture, engineering, data visualization, and ML models to ensure business ROI.
Customer Data Platforms
He recently wrapped up intensive weeks diving into CDPs, gearing up for a significant decision in 2024, emphasizing their importance for customer analytics.
Digital Transformation
With over 15 years leading strategic and rapid growth projects, Rafael has extensive expertise in driving digital transformation initiatives across industries.

Media Appearances

Rafael has no verified media appearances

Work History

5-2023
Customer Analytics & Insights at Mercado Bitcoin
3-2020 - 7-2022
CDO at Mercado Bitcoin
3-2020 - 3-2021
Chief Financial Officer at Mercado Bitcoin
1-2016 - 3-2020
Managing Partner at DealMaker Consultoria e Participações Ltda
3-2010 - 3-2020
Senior Project Manager at DealMaker Consultoria e Participações Ltda

Education

1-2023 - 6-2023
CDataO - Chief Data Officer Certification Program from Carnegie Mellon University - Heinz College of Information Systems and Public Policy
2008 - 2009
Education details unavailable from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 21 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : N/A Designation : Customer Analytics & Insights at Mercado Bitcoin
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rafael

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rafael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rafael

Personality Compatibility


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