Rafael Mercado

Questioner
DISC Type : c

Vice President - US Consumer & Travel Market Leader at Kyndryl

United States

Overview

Rafael has no verified overview

Personality Overview

Price-Sensitive

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Rafael has no verified topics they care about

Media Appearances

Rafael has no verified media appearances

Work History

4-2025
Vice President - US Consumer & Travel Market Leader at Kyndryl
9-2023 - 3-2025
Vice President - Customer Growth, Engagement, and Strategy at Kyndryl
9-2021 - 9-2023
Managing Partner & Vice President at Kyndryl
8-2018
Member Of The Board Of Advisors at University of Central Florida
3-2020 - 9-2021
Client Director at IBM

Education

MBA from The Wharton School
Exchange Program from INSEAD

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Senior Designation : Vice President - US Consumer & Travel Market Leader at Kyndryl
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rafael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rafael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rafael

Personality Compatibility


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