Rafael Pinho

Examiner
DISC Type : cs

Gerente de experiência do cliente (CX) at PepsiCo

Fortaleza, Ceará, Brazil

Overview

Rafael Pinho is a Customer Experience Manager at PepsiCo with 11 years of expertise in trade marketing, strategic planning, and digital sales. He focuses on developing B2B loyalty programs and leveraging digital tools for growth. He holds a Bachelors degree in Administration from the Federal University of Ceará.

He successfully scaled a project from its inception to processing 100, 000 orders per month, a milestone achieved over two and a half years.

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Customer Experience (CX)
He recently moved into a new role as Customer Experience Manager (CX) at PepsiCo, indicating a primary professional focus.
Digital Sales Growth
His profile headline and a post celebrating 100, 000 monthly orders highlight his focus on e-commerce and digital growth.
B2B Loyalty Programs
His experience includes implementing, managing, and developing B2B loyalty programs to strengthen customer relationships at scale.

Media Appearances

Rafael has no verified media appearances

Work History

5-2025
Gerente de experiência do cliente (CX) at PepsiCo
5-2024 - 5-2025
Growth Coordinator at PepsiCo
10-2022 - 10-2024
LOYALTY DX COORDINATOR at PepsiCo
4-2019 - 7-2021
Analista de marketing at Solar Coca-Cola
10-2013 - 1-2019
ANALISTA DE TRADEMARKETING at J. SLEIMAN E CIA LTDA

Education

2010 - 2018
Bacharelado em Administração from Federal University of Ceara

More Information

Social Presence :

Prographics :

Exp : 11 Location : Fortaleza, Ceará, Brazil Job Level : N/A Designation : Gerente de experiência do cliente (CX) at PepsiCo
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rafael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Rafael take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Rafael

Personality Compatibility


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