Rafael Pohle

Questioner
DISC Type : c

Co-Founder & Geschäftsführer at Supernaturals.eu

Poing, Bavaria, Germany

Overview

Rafael Pohle is the Co-Founder and Geschäftsführer of Supernaturals. eu, a company focused on natural nutritional supplements. A digital marketing generalist with a specialization in SEO and Neuromarketing, he has a degree from HHL Leipzig. Colleagues describe him as analytical, creative, and trustworthy.

Outside of his entrepreneurial ventures, Rafael has a demonstrated passion for the outdoors, particularly trekking, stemming from his time as Head of Marketing at an international excursion company. His interest in health aligns with a vegan-friendly lifestyle, as evidenced by his companys product line and media appearances.

Interestingly, before entering the health and marketing sectors, Rafael was the Managing Director of a modern architecture firm.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Natural Supplements
He co-founded Supernaturals with the mission to provide vitamins from real food, not chemical factories, and has been featured on podcasts discussing his vegan-friendly, natural nutrient complexes.
E-Commerce Growth
As a co-founder, he is focused on customer retention and profitable acquisition, actively working with marketing partners to optimize e-commerce performance and build strong customer relationships.
SEO & Neuromarketing
Identifies his professional specialisation as SEO and Neuromarketing, combining a deep understanding of digital strategy with insights into consumer psychology to drive marketing success.

Media Appearances

Rafael has no verified media appearances

Work History

6-2022
Co-Founder & Geschäftsführer at Supernaturals.eu
1-2021 - 5-2022
Head of Agency at Dr. Kaske Marketingberatung
9-2020 - 1-2021
Team Lead Online Marketing at Dr. Kaske Marketingberatung
7-2019 - 8-2020
Leiter Marketing & Vertrieb + Stabsstelle Digitalisierung at Hauser Exkursionen International GmbH
1-2019 - 7-2019
Leiter Marketing at Hauser Exkursionen International GmbH

Education

2017 - 2018
GMP from HHL Leipzig Graduate School of Management
Wirtschaftswissenschaft from Otto-von-Guericke University Magdeburg

More Information

Social Presence :

Prographics :

Exp : 14 Location : Poing, Bavaria, Germany Job Level : Leadership Designation : Co-Founder & Geschäftsführer at Supernaturals.eu
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rafael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rafael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rafael

Personality Compatibility


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