Rafael Vieira in

Rafael Vieira

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Global Consumer Engagement Evolution Lead at Nestlé
📍 Lisboa, Lisbon, Portugal

Rafael is a global executive in corporate entrepreneurship and innovation, currently leading consumer engagement evolution at Nestlé. His expertise in digital transformation and customer journey design was developed at firms like Teleperformance and Accenture. He holds a Masters from Antwerp Management School and an MBA from FGV.

Outside of his corporate roles, Rafael has a strong passion for art and music. His leadership and marketing acumen were evident early on, having served as a marketing coordinator for AIESEC and marketing director for his universitys Students Council during his B. Sc. studies.

He has successfully established and managed business divisions across five countries and three continents.

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Experience
20 Years
Current Role
Global Consumer Engagement Evolution Lead
Location
Lisboa, Lisbon, Portugal
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rafael cares about

AI in CX
He frequently posts about the shift from chatbots to AI agents and how AI is fundamentally changing customer support by deflecting call volume and improving efficiency.
Digital Transformation
A core theme of his career, he focuses on designing enhanced customer journeys and guiding clients on their digital strategies.
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Career

Work history

2-2023
Global Consumer Engagement Evolution Lead
Nestlé
12-2020 - 11-2022
Global Accounts Business Development
Teleperformance
2-2020 - 12-2020
Head of Global Product Management, Marketing & Partnerships
Teleperformance
1-2018 - 1-2020
Head of Digital Consulting Unit
Teleperformance
5-2012 - 12-2017
Global Head of Product - Social Media & Mobile Apps
Teleperformance
In the press

Media appearances

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Education
Master
Antwerp Management School
Entrepreneurship/Entrepreneurial Studies
Stanford University
Digital Product Design & Management
EDIT. - Disruptive Digital Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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