Raj Cedar

Evaluator
DISC Type : sdc

Managing Director at R&R Platinum

Halifax, England, United Kingdom

Overview

Raj Cedar is a Managing Director with over 20 years of experience in product development and online marketing across diverse sectors, including fashion, electronics, and nursery products. He possesses strong expertise in e-commerce, having managed platform development and led fundraising efforts to scale online retail operations.

Raj has successfully marketed an incredibly wide range of products, from watches and mobile accessories to nursery goods and DIY power tools.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

E-commerce Platforms
Actively involved in website development for his businesses, specifically seeking expertise on the Magento 2 platform to enhance online retail capabilities.
Venture Fundraising
Has experience raising capital through crowdfunding platforms like Crowdcube to fund infrastructure improvements and manage business growth.
Diverse Product Marketing
His career showcases extensive experience in bringing a wide variety of products to market, from jewellery and electronics to nursery goods.

Media Appearances

Raj has no verified media appearances

Work History

2-2019
Managing Director at R&R Platinum
3-2019
Director Of Online Marketing at Boohoo Group PLC
10-2020 - 3-2021
Managing Director at Care 111
7-2019 - 1-2020
Commercial Manager at The Baby Room
6-2018 - 9-2018
Commercial Manager at The Baby Room

Education

Raj has no verified education history

More Information

Social Presence :

Prographics :

Exp : 1 Location : Halifax, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at R&R Platinum
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Insights For Selling To Raj

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raj is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Raj

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Raj move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Raj take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Raj

Personality Compatibility


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