Raja Balasubramanian

Raja is a growth and marketing consultant with over two decades of experience building brands at major companies like GSK, MasterCard, and Discovery. An IIM Ahmedabad graduate, he specializes in developing Go-To-Market strategies for start-ups, leveraging his extensive corporate expertise to foster growth.

His entrepreneurial venture, a food-tech start-up named Chop Chop, gives him a unique perspective on the founders journey. He often reflects on topics like workplace culture, consumer psychology in online shopping, and the motivations that drive business decisions, showing a keen interest in the human side of commerce.

After a long career in senior corporate marketing roles, he became an entrepreneur and founded a food delivery start-up.