Rajini K.

Critic
DISC Type : C

Board Member at StubHub

United States

Overview

Rajini Kodialam is a successful entrepreneur with 25 years of experience in financial services, best known as the Co-Founder of Focus Financial Partners. An alumna of Columbia Business School, she now leads E-3 Tech, a venture focused on empowering small and medium-sized businesses with technology and talent.

Outside of work, Rajini is an avid gardener with a passion for growing unconventional plants. She is also a voracious reader of fantasy and science fiction and enjoys cooking fusion cuisine. She describes herself as an introvert who has learned to present as an extrovert.

Each year on her fathers birthday, she shares his custom magic square where every row, column, and diagonal adds up to his age.

Personality Overview

Objective Thinker

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Empowering Entrepreneurs
Her professional "prime directive, " inspired by Star Trek, is to "never turn a successful entrepreneur into an employee, " reflecting her work at Focus Financial and E-3 Tech.
Home Healthcare
Her new venture focuses on the home healthcare and hospice industry, where she sees a significant need for technology and talent to support an aging population.
AI in Data Science
Shared interest in AI that understands data intricacies and avoids common analytical mistakes, noting its potential beyond just generating code and charts.

Media Appearances

Rajini has no verified media appearances

Work History

9-2025
Board Member at StubHub
3-2025
Founder at CoFacta
2005 - 2023
Co-Founder Emerita at Focus Financial Partners
1998 - 2005
Vice President at American Express
1996 - 1998
Strategy Consulting at McKinsey & Company

Education

MBA from Columbia Business School
PGDM from Indian Institute of Management Ahmedabad

More Information

Social Presence :

Prographics :

Exp : 28 Location : United States Job Level : Leadership Designation : Board Member at StubHub
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Insights For Selling To Rajini

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajini is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rajini

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rajini move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rajini take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rajini

Personality Compatibility


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