Ralph Gebran, M.Fin.

Activist
DISC Type : Cd

Managing Partner at Onramp MENA

Dubai, United Arab Emirates

Overview

Ralph Gebran is the Founder of Onramp MENA, specializing in institutional Bitcoin custody in the GCC. With over a decade in traditional finance at firms like CIBC and TD Asset Management, he leverages his expertise in institutional sales and risk management. Colleagues describe him as strategic, collaborative, and having "dogged determination".

Originally from Lebanon and having also worked in Canada, Ralph is now based in Dubai. He is passionate about educating the MENA region on Bitcoins potential, focusing on its sound money principles and alignment with ethical finance rather than speculative hype. He views Bitcoin as a tool for financial sovereignty.

Unique fact: Colleagues have nicknamed him a "pit bull" for his determined and tenacious approach to his work.

Personality Overview

Perfectionist

Value Conscious

Observative

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Institutional Bitcoin
He founded Onramp MENA to build robust Bitcoin custody and advisory infrastructure for institutions, family offices, and high-net-worth individuals across the Middle East.
Decentralized Custody
He is a strong advocate for multi-institution custody models, believing the decentralized nature of Bitcoin requires a departure from traditional single-custodian risks.
MENA Market Adoption
He frequently speaks on the unique dynamics of the MENA region, including proactive regulation in the UAE and cultural considerations for Bitcoin adoption in Islamic finance.

Media Appearances

Ralph Gebran, Managing Partner at Onramp MENA. Featured in Spotify

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Ralph Gebran, Managing Partner of Onramp MENA. Featured in YouTube

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Onramp MENA: Bitcoin Asset Management in the MENA Region. Featured in Yahoo Finance

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Work History

4-2024
Managing Partner at Onramp MENA
2-2022 - 4-2024
Senior Business Development Manager - CIBC Asset Management at CIBC
12-2020 - 2-2022
Manager, Content Consultant - TD Asset Management at TD
11-2017 - 12-2020
Content Consultant - TD Asset Management at TD
11-2016 - 10-2017
Associate, Marketing and Institutional Sales Support - TD Asset Management at TD

Education

2013 - 2014
Master's degree from American University of Beirut
2007 - 2010
Bachelor of Science (BS) from Lebanese American University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Managing Partner at Onramp MENA
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Insights For Selling To Ralph

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralph is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ralph

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ralph move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ralph take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ralph

Personality Compatibility


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