Ralph Schulz

Questioner
DISC Type : c

CEO at Farmers Land Food GmbH

Ratingen, North Rhine-Westphalia, Germany

Overview

Ralph Schulz is the CEO of Farmers Land Food GmbH, a company he founded in 1996 that specializes in innovative frozen food products for retail and foodservice. People who have worked with him describe him as knowledgeable, articulate, and personable, with a deep understanding of market and client needs.

He successfully transitioned from a career in banking, where he started as an apprentice at Dresdner Bank AG, to founding and leading a prominent international frozen food company.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Frozen Food Innovation
His company specializes in the import, production, and retail of "high-quality and innovative frozen products" for global markets.
Private Label Products
Actively promotes his company's capabilities in developing and presenting innovative private label products for retail partners at major trade fairs.
International Food Fairs
He leads his company's presence at major industry events, such as Anuga and Gulfood, to showcase new products and assortment.

Media Appearances

Ralph has no verified media appearances

Work History

CEO at Farmers Land Food GmbH

Education

1986 - 1989
Bankkaufmann from Dresdner Bank AG

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ratingen, North Rhine-Westphalia, Germany Job Level : Leadership Designation : CEO at Farmers Land Food GmbH
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Insights For Selling To Ralph

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralph is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ralph

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ralph move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ralph take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ralph

Personality Compatibility


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