Ramón Santoyo

Sharpshooter
DISC Type : CD

Consejero Independiente y Presidente del Comité de Ciberseguridad at Grupo Financiero Aserta

Mexico City, Mexico

Overview

Ramón is an Independent Director for leading financial institutions like BANCO DEL BAJIO, with over 40 years of experience bridging technology and finance. He specializes in AI, cybersecurity, and digital transformation governance. Colleagues describe him as innovative, creative, and detail-oriented.

Outside of boardrooms, Ramón is an accomplished endurance athlete and a “Six Star Finisher” of the World Marathon Majors. He is also an avid world traveler who has visited over 130 countries and is a licensed amateur radio operator in multiple nations.

Unique fact: A pioneer of Mexicos tech scene, he founded the countrys first commercial Internet Service Provider.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

AI Governance
As a board member, he guides financial institutions on implementing AI and new technologies within the complex regulatory landscapes of Mexico and Spain.
Cybersecurity Frameworks
He chairs cybersecurity committees, establishing risk management and data protection frameworks for financial groups operating under international regulations.
Entrepreneurial Ventures
A serial entrepreneur who has founded twenty companies, including Mexico's first commercial Internet Service Provider, which he successfully scaled and sold.

Media Appearances

Ramón has no verified media appearances

Work History

4-2022
Consejero Independiente y Presidente del Comité de Ciberseguridad at Grupo Financiero Aserta
6-2021 - 3-2025
Consejero Independiente y Presidente de la Comisión de Ciberseguridad at ProDesarrollo, Finanzas y Microempresa AC
2019
Consejero Independiente y Presidente del Comité de Transformación Digital at BANCO DEL BAJIO
2017 - 2019
Consejero Independiente y Presidente del Comité de Tecnología at Banco Forjadores
6-2009 - 6-2023
Fundador y Presidente at UBCubo (hoy Regcheq)

Education

1984 - 1986
International MBA from IE Business School
1979 - 1982
Licenciado en Derecho from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico City, Mexico Job Level : N/A Designation : Consejero Independiente y Presidente del Comité de Ciberseguridad at Grupo Financiero Aserta
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Insights For Selling To Ramón

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ramón is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ramón

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ramón move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ramón take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ramón

Personality Compatibility


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