Ranjeet Vidwans

Go-getter
DISC Type : d

Senior Vice President Marketing at Instnt

New York, New York, United States

Overview

Ranjeet is an entrepreneurial executive with deep experience in marketing, GTM strategy, and business development for enterprise technology startups, particularly in InfoSec and Identity Management. He holds a Bachelors from Rutgers University and has guided multiple startups like ClearedIn and Conjur to successful acquisitions. Colleagues describe him as dependable, knowledgeable, and a consultative problem-solver.

Originally from outside the US, Ranjeet is now a naturalized citizen and has shown a willingness to engage on related civic topics. He has a notable sense of humor and appears to value character and integrity in leadership, sharing quotes on the subject. His charitable giving history includes donations to The Cooper Union.

He has been instrumental in the successful acquisition of at least four different technology startups by major firms including Barracuda, Protiviti, and CyberArk.

Personality Overview

Challenger

Direct & Candid

Decisive

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Go-to-Market Strategy
A core part of his advisory roles at Norwest Venture Partners and Genesis Computing, where he provides hands-on assistance with branding, positioning, and demand-gen.
Identity & Security
His career has a consistent focus on InfoSec and Identity Management, having worked at multiple startups in the space like Identropy, ClearedIn, and Conjur.
Startup Exits
He has a distinguished track record of working with startups (ClearedIn, Identropy, Conjur) through to their successful acquisitions by companies like Barracuda and CyberArk.

Media Appearances

Ranjeet has no verified media appearances

Work History

12-2025
Senior Vice President Marketing at Instnt
12-2025
Advisor at SnapCor
2-2025 - 10-2025
GTM Advisor at Genesis Computing
12-2024 - 5-2025
Interim CMO at Prove
12-2023 - 11-2024
Global Sales Development & GTM at Neo4j

Education

1991 - 1996
Bachelors from Rutgers University
Education details unavailable from WWPHS

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President Marketing at Instnt
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Insights For Selling To Ranjeet

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ranjeet is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ranjeet

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ranjeet move?

  • Their decision making speed is somewhere in the middle.
  • Can Ranjeet take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ranjeet

Personality Compatibility


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