Raphael Buck

Examiner
DISC Type : cs

CEO and Founder at get inspired

Zurich, Zurich, Switzerland

Overview

Raphael Buck is the CEO and Founder of "get inspired, " following a 20-year career as a Senior Partner at McKinsey & Company where he led the Consumer Goods Practice. Educated at Harvard Business School and the University of St. Gallen, colleagues describe him as an inspirational business leader and a true change agent.

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Consumer Goods Strategy
Led McKinsey's Consumer Goods Practice in Europe, co-authoring numerous articles on industry trends, digital transformation, and brand strategy.
Personal Fulfillment
Founded "get inspired" to help people live more fulfilling lives. His posts often focus on principles for personal growth, purpose, and professional development.
Startup Investing
Is an active investor in 16 different start-up companies, indicating a strong interest in entrepreneurship and innovation.

Media Appearances

Raphael has no verified media appearances

Work History

12-2024
CEO and Founder at get inspired
10-2022 - 12-2024
Global Leader of Consumer Goods Practice at McKinsey & Company
3-2020 - 12-2024
Leader Consumer Practice Europe at McKinsey & Company
6-2018 - 12-2024
Senior Partner at McKinsey & Company

Education

2012 - 2013
Personal leadership development PLD 16 from Harvard Business School
1999 - 2004
lic.oec.hsg from University of St.Gallen

More Information

Social Presence :

Prographics :

Exp : 7 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : CEO and Founder at get inspired
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Insights For Selling To Raphael

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raphael is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Raphael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Raphael move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Raphael take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Raphael

Personality Compatibility


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