Raquel Irwin, MPA in

Raquel Irwin, MPA

Wildcard · DISC type isc
Director of Marketing at Elara Caring
📍 Leslie, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Leslie, Michigan, United States
Personality Overview

How Raquel shows up

Friendly But Slow
Curious But Skeptical
Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Raquel cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2016
Director of Marketing
Elara Caring
3-2016 - 11-2016
Marketing & Communications Specialist
Elara Caring
8-2014 - 3-2016
Marketing Project Manager
North Ottawa Community Health System
8-2011 - 8-2013
Marketing and Communications Coordinator
Heart of West Michigan United Way
3-2010 - 5-2011
Communications Writer and Project Manager
Grand Valley State University
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2011
Masters of Public
Grand Valley State University
2004 - 2008
Bachelor of Science
Grand Valley State University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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